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OUR STORY

Built from the dealership floor. Not a boardroom guess.

Founded by a dealership leader who started as a lot attendant, A.D.D. brings more than 25 years of hands-on automotive experience to the challenge of modernizing dealerships.

Brad Silsby, founder of Auto Digital DisplayBRAD SILSBY   /   FOUNDER
MEET THE FOUNDER

Over 25 years in automotive.
Built from the ground up.

Brad Silsby  ·  Founder, Auto Digital Display

Brad's career began as a lot attendant. More than 25 years later, after working his way through the business to General Manager, he understands what a dealership looks like from both sides of the desk.

Brad's dealership leadership experience shaped a simple belief: great customer service doesn't end with the sale.

Service advisors manage phones, technicians, repairs, expectations, and the next customer walking through the door. Even outstanding people need better tools to keep everyone informed.

That's why Brad founded A.D.D.—to make dealership technology more useful for the people doing the work and the customers depending on them.

25+Years in automotive
FocusCustomer experience
GMDealership leadership experience
You can win a customer in the showroom and lose them in the service drive.

That belief drives our approach: customer experience isn't one department's responsibility. It's the entire dealership's responsibility.

THE VISION

Bringing Dealerships Into the Digital Age.

From service transparency to connected displays and technology assessments, A.D.D. is building toward a future where dealership teams have clearer information and customers have a better experience.

Let's Get Your Dealership Focused.

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